YouTube’s New Partner Program and why it’s good for new creators



If you’ve been on YouTube in the last couple days you have probably seen a video ranting and raving, or defending YouTube’s latest update to its Partner Program. Prior to this new update, channels only needed 10,000 total views in order to monetize a channel and start earning revenue through YouTube’s Adsense ads. That has now changed significantly as you can see from the excerpt below. This was pulled directly from YouTube’s Creators Blog


There is obviously a huge difference between having 10,000 views, and building and maintaining a subscriber base of 1000, as well as creating content that fill up 4,000 hours of watch time. Prior to this change, one solid video could in essence get a channel to the point of monetization. That has changed significantly. However, it doesn’t stop there, channels that are already monetized but don’t match the criteria will have their monetization removed soon as you can see from this next piece.


It’s no wonder the video world is all up in a tizzy right now. For a a lot of creators, this takes away the incremental income they may get from their channels. However it also prevents alot of abuse that is happening out there. YouTube currently has a Bot Disease, that steals viral content and posts and posts and posts until it’s brought down, but not after they already take alot of those advertising dollars. So this does protect those that create the viral content. But it also prevents entry into this world that has become a main source of entertainment for millions around the world.


As I scroll through watching some of the videos from smaller creators, you have a handful that sound like their resilience will push them through this “dark time” but a vast majority are questioning if they will ever make another video. For many, the dream of becoming a full-time YouTuber was what kept them going. Any weak mindedness is going to immediately weed those creators out. What is left, is a gap in the market.

For NEW creators this may be the opening they need to start a new channel, work hard at because YouTube may have just killed off  of their competition. Millions of hours of watching was spread out across so many small channels that the more of those eliminate, it may provide opportunity for those willing to grind it out the now available hours to actually hit YouTube’s new and more stringent criteria.

Having worked in sales my entire professional career, I also know that losing monetization doesn’t have to be the end of the world either. There are so many other ways to make money off of your channel, but you have to be willing to pivot. One book that I feel most embodies this situation is an old classic called “Who moved my Cheese” by Spencer Johnson. In this book, it discusses that when your “Cheese” or in this case $$$ is moved, some will starve because they keep going to the same place to find the cheese. Those mice starved. However, others were able to navigate through the maze once more and find that cheese had simply been moved. They just had to find it.

So if you are a small channel creator, I highly recommend this book, and I think you will see that it’s really all in the frame of mind. There is still money to be made through donations, crowdsourcing, and affiliate links. You just have to go find your cheese.

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