If you’re reading this article right now, it’s most likely because I did some of the things that I’m going to talk about in the 7 tips below. Now I’ll be completely up front and honest with you about what I am about to go through. This is no magic SEO trick that I’m going to discuss, no magic blog distribution button that I pushed. Instead these are 7 extremely simple and basic things that I did that boosted my traffic, increased my views per visitor and jumped my likes by literally 1966% in 4 days.
WARNING: THIS IS NOT FOR EXPERIENCED BLOGGERS! I’m going to be talking about really simple things that I had to learn having never built a website or blog before. These are beginner tricks and tips.
Now these simple tricks will not jump you up to crazy viewership numbers, but I did see a big jump in everything that I’m measuring, especially followers. In the last 4 days I’ve tripled my follower count which is still not a ton, but it’s worth talking about for me as I’m big proponent of celebrating your small wins!
Also before I jump into this, if you are one of our new followers here at Operation Passive Income, I just want to give a heartfelt Thank You! I’m so happy to have you as a part of this community and hope to engage more in the very near future. Now with that, let’s get on with it!
1. Double Check Your Theme
This will show exactly how inexperienced I was when I first started this blog… but I told you all that I would take you on the journey with me, so here we go. My website sucked. Like really bad, and I didn’t even realize it.
I was so worried about getting a new post up that I wouldn’t take the time to go and look at my own creation to ensure that everything worked the way that I really wanted it to. I had made a ton of changes from the original theme layout on WordPress that I first activated, and after awhile, it no longer functioned as it was really intended. My home page didn’t show any of my blog posts, it was difficult to navigate from one post to another, and I couldn’t even find my archive.
I first noticed this because I was only getting 1 view per visitor to my blog and all that was being read was the post I had just done and the traffic was coming from the sources that I blasting out links to. No one was sticking around to browse around to see any of my other content. That is a big problem when you are trying to gain followers.
So I decided to take just a few minutes of my time to browse through more themes and actually played with them to see how I “felt” as the end user. Did it encourage me to bounce around the page? Did it flow smoothly? Were there options for other simple widgets that I could use. Once I found the one I have now, I found that my average views per visitor went from 1.26 all the way up to 2.97 views per visitor. Also, older posts suddenly started getting more likes, comments and being, you know, actually read!
So the tip here is to just take a few moments, pretend like you’ve never seen you site before and go play around and see how your site feels to you. If something isn’t right to you, then it’s definitely not right to your readers.
2. Add Categories and Tags to Your Posts
As I sat there updating my new theme, I noticed all of my blog posts were labeled as “Uncategorized”. Hmmm… OK. I guess I need to figure out how to make categories. However I decided not to do it right then. But when I went into the customizer on the WordPress dashboard, I found under widgets that I could have a category cloud. I had seen these before but never had one on my site.
After really only around 10 minutes of playing around I was able to set it up not even knowing that this actually plays a big role in SEO as well when you add both tags and categories.
As a double win, it’s again another way for your viewership to bounce around to other posts that they might be interested in. If you cover multiple topics on your blog like I do, then your reader may only be interested in one of your topic threads. When they click on a category like “Blogging” it’ll bring up any post that I’ve done that I’ve categorized in that way.
The other thing it allows as well though is if someone comes to your blog through a social media post, that cloud can quickly display the niche’s that you’re covering and may just encourage your reader to bounce around a little more.
3. Don’t Just Auto-post to Your Social Media Accounts
So being new to social media and social media marketing, I had a wonderful lesson to learn. Twitter functions completely different than Facebook. Instagram is nothing like Facebook, and Pinterest is entirely different animal. They have different demographics, different time of day in which they are optimal to post, and the type of content being shared will be interacted with in a completely different way.
So why are you just blasting out the exact same message, in the exact same way to all of these different platforms? Go ahead. Think about that for a minute.
If you already realized this, then you were doing way better than me my friend. I’ve spent a ton of time learning as much as possible about each platform and I still have a ton more to learn. But what I have learned is that some things do really well on Instagram but literally gets absolutely no engagement whatsoever on Twitter.
Tip here is to turn off your auto posts, and take the time to create a post for each social media platform separately and targeted. You should spend that time experimenting with what is working for you on each, and build it for just that post. I think you’ll find that you’ll get much better engagement and organic growth through diversifying your posts qualities.
4. Engage within your niche
OK… so every single guru out there tells you that you should do this, however it can be a little intimidating when you’re first getting started. I mean, you’re basically standing up in an auditorium and saying “Hey! Look at me and what I have to say!” It can be a very vulnerable experience. However, you’ll most likely be surprised by the support you receive as long as you are providing value.
Before you engage within your target audience though, make sure that you have put up enough quality content that you are really proud of what you have up on your page as you really only get once chance to have that first impression.
As you engage in your group though, don’t focus solely on sending people to you blog. Engage in other ways. Answer questions in forums and add that free value that shows that you have something to say about all of this. Use that as an opportunity to build up your credibility within the community.
5. Find Feedback Threads and Groups
Before I went searching, I didn’t even know these groups existed. Reddit has a great community with a monthly feedback thread where other bloggers can give you a helping in hand in what you should work on. This allows you to continually grow your writing and design skills on your page.
Additionally, on Facebook, there are a ton of groups that can help you with the feedback. Now be warned as well that there are a ton of groups that aren’t well run and they turn into spam boards and like for like or view for view. Be careful with these as it can give you a false sense of traffic and doesn’t show that you’re actually building quality work that is growing organically.
6. Keep Adding New Content
Seriously, don’t stop adding new content. Keep your site growing and evolving and ensure that there is more your viewers can read from. Spend the time writing and practicing your craft. I mean that is what this has become right? If you’re writing your own content and this is your first blog, then honestly, you’re probably not that good at first. But with time, practice and research, your writing quality should improve drastically.
If you look at some of my first blog posts vs my latest, you can see an obvious difference. It doesn’t even look like the same person wrote it! But with each and every post I put up, I notice that my average traffic per day slightly and slower increases higher and higher and higher.
Outside of putting up blog content, keep pushing out your social media content as well. The more links and opportunities for viewers to come across a link of yours grows your chances of views exponentially over time. You’re essentially setting up digital billboards all throughout internet in that way and it adds up significantly over time.
7. Find Your Content in Your Niche’s Social Media.
Have you sat at your screen wondering what in the world do I write next? How do I come up with my next great idea that’s going to generate clicks and traffic? Well it turns out that if you just open up your eyes and engage within your niche, they tell you exactly what it is they would like to see.
Now you’ll need to sort through other’s blog posts and advertisements, but there are people out there asking questions in forums and posting up questions in those Facebook groups. 10 minutes of searching should give you at LEAST 10 ideas for a new post that you can put up that will directly answer a question that your following is asking. Take advantage of it and put that content together for them, and you’ll see that traffic start to spike.
We want to hear from you!
What are some of the simple tricks that you may have done that helped your traffic in your blog. Share with the community and be sure to like us on Facebook. If you liked this post as well, give us a shout on Twitter to @OPIathome.
Also if you’re interest, go to the Contact us page as I’m looking to add a few guest posts to help accelerate our readerships growth!
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