Learn to build and monetize a blog to start your online business
Create a Blog or Niche Site
This is what the internet is built from. As you go to Google to search for anything and everything you can possibly think of, someone was there to build that website and create the content that you’re looking for. When you go to that site, you may make a purchase, or gain information that helps you lean towards a purchase. Or you may search for an answer to a question you may have. When you land on those websites, the owner earns ad revenue just for you visiting. I’m earning ad revenue, just from you reading this. But did you know that you can build your own blog or niche site and receive just the same. Along with that, it’s never been easier to build a website from scratch. Online tools such as WordPress makes it extremely easy to plug and play, you’ll just need to come up with the content itself.
What you need to get started
First you need an idea for your website! These idea’s can really be anything but I recommend you niche it down to be very specific. A great piece of advice I’ve heard from many blog and niche site coaches is to go small in order to grow big! The further you niche it down, the more likely it is to be found by search engines and therefor drive more traffic to your website. An example might be instead of a “How to Lift Weights” website, instead go further like “How to Lift Weights for People with Back Pain”. This becomes a targeted market that easily defines your demographic.
Get a Domain and Hosting – This is where you make the commitment to purchase and register your website. There are a ton of web hosts and website builders available out there. For us, we use HostGator.com and WordPress tools to build our websites. I believe they have the best suite of tools and extremely inexpensive startup cost to get going. Additionally, WordPress is used literally on the majority of websites currently online and have tons of free themes for you to choose from. The only way to really figure this out though is to just start.
Add your logo and content – This is the part that takes the time investment from you. For your logo, you can use websites like Canva.com to get free graphic designs that you can use and it’s a page we use a lot. When it comes to the content, that is where you’ll need to put the most of your time. Uploading at minimum 1 blog post per week will help your site start to grow authority and reaching new viewers consistently.
We took the time to pull some of the different plans available from HostGator so you can see what the expected startup costs are. Now some of these may charge you for the year up front so expect on a starter plan for it to go for about $71.40 for the first year. You can always upgrade as well so don’t be afraid to simply start and give it a shot!
How it makes money
Blogs and Niche sites can make money in a few different ways, and in my opinion, it’s necessary for any online business if you want to be serious about it. You can make money from Ad revenue. WordPress inserts ads like what you see at the bottom of this page. Also, you can include Google Adsense to run smart ads on your page, but it may take a certain plan to allow some of those to work. You can also make money through affiliate marketing which we’ll go through below as well by promoting and selling other people products. You can also sell your own physical or informational products. Coming up with a high value PDF based on your niche’s content is a great way to make passive income through a blog or niche site.
Don’t just follow my 3 steps above to get started on your website. There IS more to it than that. You’ll need to figure out some new skills such as SEO (Search Engine Optimization), basic coding skills, graphic design, link building and other such skills that do take time to cultivate. I’ve linked some other great books to help you really get started on building your new blog. Click on the books to get more information
Summary and Startup Cost
Blogging really can be an inexpensive way to start an online business and can become the foundation for your overall strategy. And as I said above, you’re really looking at the world moving itself online. You can expect your overall startup cost to be roughly between $150- $200